November 13th, 2017
We have been to Sofia Pizza Shoppe a couple of times now. It is super inconvenient to get to via subway from our offices, but worth it for the slices every time. Our first trip up here was probably around 6 months ago. The small restaurant just opened in 2016.
It must be hard to open a new slice shop in NYC. For a city that has such ingrained pizza traditions and so many famous slice joints, it is really surprising (and amazing!) that a newcomer like Sofia Pizza Shoppe could open its doors and make it on to the 2017 Daily Meal list while primarily selling no-frills, traditional NY slices. It just goes to show that location is everything – it is really hard to find a decent slice in this area of Midtown.
The other reason that Sofia Pizza Shoppe got so famous? The DoughDici. The best way to get food-famous in NYC is to create something outrageously expensive that everyone will want to instagram. A $38 pizza available only a few days during the week that you have to buy tickets for? I think that fits the bill exactly.
There’s been some debate on if the DoughDici is worth the money. We bet it probably is. It is a style of pizza all its own: a 2 inch, fluffy crust, topped with sauce and cheese, with a crusty edge reminiscent of Detroit-style pizzas. The crust is cold-fermented for 3 days and then risen in the pan for 12 hours to get the super-tall rise. Honestly, we’d love to try it, but after our previous experiences with pizza ticket buying (cough..Margot…cough) we didn’t (and still don’t) feel like trying to fight our way in.
So, while we can’t say how good the DoughDici is, we can talk about the rest of the slices here. The first time we came we tried a variety of slices, including the spinach dip slice, which is a bit more spinach-y than the spinach artichoke slice at Artichoke, and is slightly less filling (although maybe just because it is a little bit smaller).
This time, we tried a classic slice, a Sicilian, and our new favorite slice, the upside down. They were all really solid NY slices. Our favorite upside-down slice is still from NY Pizza Suprema, but this one was really good.
Between the two of us, we had 5 slices. The lady sitting next to us said that she’d be impressed if we could eat all of them. She obviously didn’t know us.
While we won’t usually take the trip up to get slices here, we’d highly recommend it if you are in the area.
Also, if you want to get tickets to try a DoughDici and want to invite company, we’d be thrilled to join you.
Sofia Pizza Shoppe
989 1st Avenue
New York, NY 10022